The idea for INCYLENCE was born in 2017, and on June 18, 2018, the first eight sock designs saw the light of day. From brainstorming and brand building to the final piece of our brand communication puzzle, we have always strived to stay true to our credo: Lifestyle and Performance!
The cat's out of the bag: Norwegians Gustav Iden and Kristian Blummenfelt are now part of the INCYLENCE team! We were able to visit Gustav and Kristian in their adopted home of Bergen and get a feel for the training conditions and the immediate surroundings.
Fortunately, we are our own editors and responsible for the wording of our content. Therefore, we'll stick with the sensational headline. Besides some structural changes, there were many premieres, new products, designs, and expansions. The speed of events occasionally put us under pressure, but as hunters, we're quite familiar with speed and look back on the last 12 months with complete satisfaction. A review, by no means exhaustive:
Listen up, everyone, this is a name you should remember: Daniel Bækkegård. The 23-year-old Dane is starting the Kailua-Kona race undefeated. The former swimmer won his only Ironman to date in Klagenfurt. We followed him on the catwalk of the international triathlon scene.
Buckle up, please! Philipp Herber set a new personal best in August. At Ironman Copenhagen, he clocked a new amateur record of 8 hours and 19 minutes. This puts him firmly in contention for the Ironman title in Hawaii. He completed his pre-race training in the Energy Lab alongside Josh Lunn, winner of the Path Run. We accompanied him during his run and final bike equipment check.
Impressive! We accompanied Franz Löschke on his latest tough run along Ali'i Drive. The running specialist made a powerful impression on the triathlon scene's catwalk. With strong strides, he burned through the kilometers on the hot asphalt.
Maja Stage Nielsen is one of those women who sometimes fly under the radar while simultaneously dominating racecourses around the world. The likeable Dane qualified for the Ironman World Championship in Hawaii at her home race in Copenhagen and is hoping for a first-ever top-10 finish. And ever since her brick workout on the Queen K and the Energy Lab, we've been convinced she definitely has the potential for even greater things!
Clearly Nils! More than just a motto: Nils Frommhold follows his own path, and with considerable success! Hawaii Top 10, Challenge Roth victory – this family man hasn't compromised his principles. Even setbacks and injuries haven't deterred the 33-year-old, and he's always found his way back on track. He was in the fast lane on the Queen K, the bike course of the Ironman World Championship, five days before the big race.
Andi Boecherer is one of the most successful German triathletes of the last 10 years. In 2016, he achieved an outstanding fifth place at the Ironman World Championship and regularly competes for the crown in the biggest races. This year, Andi aims to shake up the world's elite once again and be a key player in the race. We accompanied him on a run on the Queen K trail, far removed from the hustle and bustle of Kailua-Kona. Andi has set up camp in Waikoloa and is preparing for the World Championship.
Maurice Clavel is one of the most entertaining figures in the triathlon scene. This family man doesn't just wear his heart on his sleeve; he shows it in every race he competes in. It's no wonder he's nicknamed Maurice the Mayhem! Naturally, we couldn't resist designing a custom sock for this affable troublemaker.
Less than a week until the Ironman World Championship in Hawaii. Time for the final touches: Daniela Bleymehl took to the famous Queen K and completed a nearly two-hour interval training program. We accompanied them on one of their outings.
Sebastian Reinwand was one of Germany's best professional marathon runners. With a personal best of 2:15:27, he competed at an international level. After the 2018 European Championships in Berlin, the father of two ended his running career and immediately dedicated himself to his next project: triathlon. He also shares his knowledge and experience from 15 years of competitive sports as a running expert and coach. On our blog, he provides you with tips and tricks.
