The debate, or depending on your perspective, the uproar, about how much of an influencer a modern professional triathlete should be, continues unabated. While print media used to be the primary source of attention for sponsors whose clothing was featured on athletes' clothing, today it's social media that offers the potential for brands to gain visibility through an athlete's channel, achieve synergy effects, and ultimately boost sales. Because, as harsh as it may sound, in my profession as a triathlete, I fall under a company's marketing budget and am therefore not far removed from the sometimes socially stigmatized profession of influencer.