We receive many questions every day from you and from people who don't know us very well yet. Because we often receive similar or identical questions, we've decided to launch a new category on our blog. Today we're starting with Frequently Asked Questions #1.
Endurance athletes train a lot and with great enthusiasm. Ideally, they train in the sun, in varied terrain, and with easy access to training facilities and refreshments. Over the years, several spots around the world have emerged that offer precisely these features at different times of the year, making any athlete's heart beat faster. Over the next few months, we'll be presenting different locations for the corresponding months.
With INCYLENCE RUNNING, we're launching our first collection of running-specific socks just in time for early summer. We've opted for a different material that we believe is perfect for the demanding requirements of running. At the same time, we remain true to our structure and the INCYLENCE DNA in terms of style and colors! The Hunters community played a major role in our decision to dedicate ourselves to the development of INCYLENCE RUNNING. Read on to find out more.
The latest launch has been casting a long shadow. To speak of routine after just over seven months is a gross exaggeration, but at least we now know what to expect from a launch. We don't want to delve into that in this blog, however, but rather focus on our thinking behind the new colors. After all, at first glance they appear somewhat simpler, more muted, and calmer than our previous models. Fair enough, we'll explain why.
Time is always relative. Some days fly by without you even realizing it, while other moments seem to drag on in slow motion. What does it feel like to be in a newly founded company for six months, when everyone involved is bombarded with new experiences and new challenges await every day? In short: It's like the fast-forward button has clicked into place, catapulting you at top speed through a whirlwind of excitement! On December 18th, INCYLENCE celebrates its six-month sales anniversary. We'll take you along for the ride. A chronology of events.
With her victory at Challenge Roth 2018, Daniela Sämmler not only made sports history but also presented INCYLENCE on a global stage. In the weeks and months that followed, it was clear to Dani and us: we wanted to build on this! With a lot of passion and intensive brainstorming, a custom design was created that reflects Dani's strong character and her athletic profile. In our blog, we'll take you along on the development of the INCYLENCE Dani Signature Sock.
Thirteen days after the launch of INCYLENCE, Daniela Sämmler celebrated her biggest career success to date, winning the 2018 Challenge Roth with a new German long-distance record. Her time of 8:43:42 secured Danni a permanent place in the history books. The photos taken shortly after she crossed the finish line went viral. And we, a two-week-old startup from Hamburg, were right in the thick of it. We are incredibly proud and feel it's only natural that we're entering into our first major collaboration with this charming athlete from Darmstadt.
On June 18, 2018, a small, whimsical idea became a colorful reality at the push of a button. INCYLENCE was officially born, and for us, this day not only marked the fulfillment of a long-held dream but also the point of no return! In this blog, we want to share with you what happened to us in INCYLENCE's first month and why we can't wipe the grins off our faces. A chronology of events.
