Photo: Ina Rohden
Lifestyle and performance: The INCYLENCE DNA
The idea for INCYLENCE was born in 2017, and on June 18, 2018, the first eight sock designs saw the light of day. From brainstorming and brand building to the final piece of our brand communication puzzle, we have always strived to stay true to our credo: Lifestyle and Performance!
With our products, we aim to bridge the gap between maximum quality and functionality on the one hand, and a healthy dose of lifestyle on the other. The functionality of our products is always our top priority and forms the basis of everything we do. Only truly high-quality products find their way into our shop. We want to demonstrate with our designs that "functional" doesn't have to be uniform, conservative, or even boring.
The first color expansion: 100% INCYLENCE
We solidified this concept with our first major color expansion in January 2019. For the first time, we presented a dark base sock in our Arrows and Stripes designs, complemented by bold colors. During the photoshoot, we deliberately chose a location that allowed us to express both athleticism and the pursuit of maximum performance, as well as lifestyle and a sense of stylish comfort.
Photo: Andrea Heinsohn
Photo: Andrea Heinsohn
Photo: Andrea Heinsohn
Even our newest designs, like Diamonds Navy Lime and Levels Red, stem from this deeply rooted DNA. The same applies to our Signature (sold out) and Reversed Caps, which, thanks to their high-quality mesh fabric, are suitable for both sports and everyday wear. We're passionate about the idea that our products offer hunters the highest quality not only on forest trails or the road, but also look great in a café, on the couch, or at the pub.
Photo: Ina Rohden
Exceptions prove the rule
Of course, not every design can achieve this balancing act, but in every collection we meticulously examine how and with which colors we can bridge the gap. Exciting news on this topic will be coming soon. INCYLENCE. 100% Made in Italy. Made for Performance. For the Hunters!