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The custom socks of the Norboys Kristian Blummenfelt and Gustav Iden. The two Norwegian superstars dominate the world of triathlon and won everything, from Olympic Games to IRONMAN World Championship. Besides their athletic success, the two are amongst the most humorous and likable athletes in the world.




Nationality: Norway
Born: 1994
Location: Bergen, Norway

Tokyo 2020 Olympic Champion
2021 World Triathlon Champion
2021 Ironman World Champion
2022 Ironman 70.3 World Champion

Olympic gold medalist, short-distance world champion, middle-distance world champion, IRONMAN world champion. There's no title in triathlon that Kristian Blummenfelt hasn't won. The dominance and dedication he is racing with is unique. Off the course he is funny and down-to-earth. When you talk to him outside of races, you wouldn't believe the fighting side he is born with.

After fulfilling his childhood dream of winning the Olympic gold medal in 2021, he dominated the middle- and long-distance races around the world. Only to focus on short distance again afterwards. The methods and the scientific approach in training of the Norwegian team are special and well-spoken. Together with his training partner Gustav Iden he is trying to achieve the impossible: success on the short course after focussing on the long course. He would be the first athlete to do so. Kristian Blummenfelt is ready to write history again!




Nationality: Norway
Born: 1996
Location: Bergen, Norway

2022 Ironman Champion
2021 Ironman 70.3 World Champion
2019 Ironman 70.3 World Champion

Sein Stern ging am 9. September 2019 auf. Unter dem Radar gestartet, bezwang der Norweger an diesem Tag in Nizza die gesamte Weltelite und krönt sich zum IRONMAN 70.3 Weltmeister - das Ganze auf einem Rennrad. Ein Zeitfahrrad, geschweige denn einen Radsponsor hat der damals 23-Jährige nicht. Dass Iden keine Eintagsfliege ist, bewies er in den folgenden Jahren: er gewann die IRONMAN 70.3 Weltmeisterschaft ein zweites Mal und krönt seine Serie mit dem Sieg in Kailua-Kona. Der Norweger ist der erste Athlet, der bei seinem Debut die IRONMAN Weltmeisterschaft auf Hawaii gewinnen kann. Dass er dabei den Streckenrekord pulverisiert, überrascht nur die wenigsten Beobachter.

He had his breakthrough performance on September 9th 2019. Flying under the radar, he surprised the entire triathlon elite and won the IRONMAN 70.3 World CHampionship - on a road bike. A time trial bike, not to mention a bike sponsor, was not part of his life before. He proved not to be a one-hit-wonder in the next years: he defended his title at the IRONMAN 70.3 World Champs and crowned himself as the King of Kona by becoming IRONMAN World Champion in 2022. He is the first athlete to win in Kona in his debut race. Not only did he win, he won by crushing the all-time course record.