The new running and cycling socks from INCYLENCE are the latest addition to the Genesis collection.
New colors: Color up the darker days!
The latest launch has been casting a long shadow. To speak of routine after just over seven months is a gross exaggeration, but at least we now know what to expect from a launch. We don't want to delve into that in this blog, however, but rather focus on our thinking behind the new colors. After all, at first glance they appear somewhat simpler, more muted, and calmer than our previous models. Fair enough, we'll explain why.
The four new models (from left to right): Stripes Coral , Stripes Cyan , Arrows Aqua, Arrows Viola.
The latest expansion of Genesis
These four new cycling and running socks are, for now, the last addition to our initial collection, which consists of Arrows, Stripes, and Mirrored. The next launch will bring entirely new items! Warning: Cliffhanger!
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Since the idea for INCYLENCE was conceived, several principles have been a common thread running through our company, which we have repeatedly emphasized here:
→ Quality and functionality must be excellent! Long-term success requires a top-notch product, we're absolutely certain of that. We want to support peak performance and offer athletes of all levels the best possible product! #madeforperformance
→ Style and uniqueness are essential. We didn't want to create run-of-the-mill designs, but rather designs with strong brand recognition. That's also one of the reasons why we haven't prominently embroidered our logo on the socks yet. Even without a logo, we want to convey our DNA! #forthehunters
One final aspect and reason for the latest colors: Lifestyle! In the report by Pushing Limits Alex said:
"It's cool and consistent to say: I'm doing my own thing, no matter what others think! That also applies to professionals who, for example, have to wear a suit during the day: black suit, suit trousers, white shirt, tie, leather shoes. If someone wears colorful or brightly colored socks with that, it signals to me: This person knows what they stand for and doesn't want to blend in. I think that's great!"
INCYLENCE Arrows Aqua and INCYLENCE Stripes Cyan.
No matter the situation: Always in style!
With our previous designs, this was possible and sometimes even a daily occurrence, but most designs still featured at least one white sock. Suit or jeans with white socks: opinions—and tastes—differ. With the black base sock of the new designs, this is (hopefully) no longer an issue. Relatively simple, understated at first glance, yet undeniably stylish! Cool, sophisticated colors, in our opinion, bridge the gap between athleticism and lifestyle. It doesn't always have to be neon to stand out! #alwaysinstyle
We hope that the four colors strike a chord. At least during the shoot, we placed great emphasis on a mix of athleticism and lifestyle. At this point, we would like to thank... Trionik Multisport in Hamburg, who supported us with cycling and running shoes. By the way, you can buy INCYLENCE socks at Trionik!
Arrows Viola and Arrows Aqua, as well as Stripes Cyan and Stripes Coral. We're 100% satisfied, and that's rare for us! What do you think of the new colors? We welcome all feedback, positive or negative. By the way: The sports socks are technically constructed like our previous models. Great fit, comfortable to wear, very light, and breathable! #huntincylence
INCYLENCE Stripes Coral.